It seems as though every industry has ‘catch words’ that become trendy in any given generation and today one of those phrases that you will probably hear more often than you’d like is ‘company culture.’ However, even though it is quickly becoming cliché, there is a lot to be said for developing a company culture and the biggest part of the process is through growing strong leaders. Here Lisa Capre, director of CapreLife marketing group, discusses his take on growing strong leaders to develop and promote your company culture from within.
“Company culture is all about developing a sort of society within your organization that works well together towards a common goal. This takes strong leadership because companies are only as strong as their leaders. Becoming strong as a leader doesn’t happen overnight, however, and quite often you will need to step back and practice patience. Whether in conflict resolution or processes that aren’t being followed, sometimes a sign of strength is having the ability to take a few deep breaths before blowing off steam. A strong leader is patient,” Lisa says.
CapreLife also knows that a strong leader needs top notch talent. Strong leaders take the time to recruit the best of the best because a good leader knows that they can’t be expert in everything nor can they be all things to all people. A strong leader will not feel threatened by talented work mates but will encourage them to be the best that they can be for the benefit of the whole. Or put another way, the combined efforts of talented people are the backbone of a company’s culture, strength in numbers so to speak.
Lisa also says that strong leaders are not afraid to go to conventions and will be the first to try new ideas. “It is really okay to try something different,” she states, “because that is what innovation is in the end, new and better ideas and processes.” This is a concept that CapreLife knows well as a group of entrepreneurs seeking to make their mark in direct marketing. Through their efforts and innovative approaches to marketing, they are able to grow their clients’ market share and radically increase their bottom line.
Finally, Lisa advises that strong leaders know their limitations and should make sure to take time off for a bit of rest and relaxation. Unless you take time off to refresh the mind and body you can quickly burn out. “How can you coach others to become all that they can be if you are running on empty yourself?” he asks. A strong leader will be one who is able to bring others along with him or her as a way of paying their successes forward. Someone gave them the opportunity to grow as a leader and now it is up to them to begin mentoring others to step into leadership positions. With a group of strong leaders, the entire company will succeed and that’s a company culture to strive for.